We strive to carry the full range of Soft Touch however we have limited warehouse space. Therefore, if it is not on the site or if there is insufficient quantity please contact us. We can restock usually within 48 hours.
Please view our FAQ at the bottom of this page for Amazon selling information
Our current range of items includes: shoes, socks, tights, bibs, garments, headwear, hooded wraps, blankets, wraps, and other baby accessories. We also provide a variety of Christmas and Christening items, as well as a selection of easily customisable plain items. All our goods are beautifully packaged and can be easily recognised by our distinctive designs and branding found on the labels.
Soft Touch – Honeycomb Waffle Collection
A Boutique‑Quality Waffle Wrap Ideal for Personalisation & Newborn Gifting
The STFBP152‑BP‑P Pink Waffle Wrap is a beautifully soft, honeycomb‑textured baby wrap designed for comfort, warmth, and stylish presentation. Its lightweight waffle knit makes it perfect for newborn swaddling, prams, car seats, and gifting displays — a consistent favourite across baby boutiques and online retailers.
With its smooth, even waffle surface, this wrap is also excellent for personalisation, giving embroidery businesses a reliable base for adding names, initials, or birth details. Retailers can easily pair it with comforters, hats, or soft toys to create high‑value newborn bundles.
Perfect for personalisation: Smooth waffle texture allows clean, professional embroidery.
High‑sell‑through essential: A staple item for boutiques, gift shops, and online sellers.
Gift‑ready: Ideal for newborn hampers, baby shower bundles, and coordinated displays.
Soft, cosy, and lightweight: Suitable for year‑round use in prams, cots, and car seats.
Trusted brand: Soft Touch products are known for quality, consistency, and fast restock availability.
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