We strive to carry the full range of Soft Touch however we have limited warehouse space. Therefore, if it is not on the site or if there is insufficient quantity please contact us. We can restock usually within 48 hours.
Please view our FAQ at the bottom of this page for Amazon selling information
Our current range of items includes: shoes, socks, tights, bibs, garments, headwear, hooded wraps, blankets, wraps, and other baby accessories. We also provide a variety of Christmas and Christening items, as well as a selection of easily customisable plain items. All our goods are beautifully packaged and can be easily recognised by our distinctive designs and branding found on the labels.
A Premium White Waffle Wrap Perfect for Personalisation & Boutique Retail
The STFBP152‑BP‑W White Waffle Wrap is a core, high‑demand essential from Soft Touch — a beautifully soft, honeycomb‑textured baby wrap designed for comfort, breathability, and year‑round practicality. Its clean, unisex white colour makes it a top choice for boutiques, gifting retailers, hospital shops, and online sellers looking for a versatile, premium‑quality baby blanket.
The smooth, even waffle surface makes this wrap ideal for personalisation, offering embroidery businesses a reliable base that avoids puckering and holds stitching beautifully. Retailers can easily add names, initials, or birth details to create bespoke newborn gifts with strong margin potential.
Perfect for personalisation: Smooth waffle texture supports clean, professional embroidery with no puckering.
High‑sell‑through essential: A consistent bestseller for boutiques and online retailers.
Gift‑ready: Ideal for newborn hampers, baby shower bundles, and coordinated displays.
Soft, breathable, and lightweight: Suitable for prams, cots, car seats, and swaddling.
Reliable stock flow: Soft Touch items can typically be restocked within 48 hours.
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