We strive to carry the full range of Soft Touch however we have limited warehouse space. Therefore, if it is not on the site or if there is insufficient quantity please contact us. We can restock usually within 48 hours.
Please view our FAQ at the bottom of this page for Amazon selling information
Our current range of items includes: shoes, socks, tights, bibs, garments, headwear, hooded wraps, blankets, wraps, and other baby accessories. We also provide a variety of Christmas and Christening items, as well as a selection of easily customisable plain items. All our goods are beautifully packaged and can be easily recognised by our distinctive designs and branding found on the labels.
The Soft Touch Knitted Baby Swaddle Wrap is a premium newborn essential designed for warmth, comfort, and beautiful presentation. With its soft knitted exterior, plush fleece lining, and elegant bow detail, this wrap is a favourite for boutiques and gifting retailers. It offers a cosy, secure feel while maintaining a stylish, high‑value look that parents adore.
Perfect for prams, car seats, hospital gifting, and newborn photoshoots, this wrap is both practical and irresistibly photogenic — a reliable bestseller for any retailer. This wrap is a dream for merchandising — the bow, the texture, and the cosy fleece interior make it perfect for flat‑lays, window displays, and gift‑led collections. It pairs beautifully with hats, mitts, and knitted sets for upselling opportunities.
This swaddle wrap is a versatile addition to any babywear range, designed to meet the high standards of parents seeking both quality and style. Its neutral coffee tone appeals to a wide demographic, ensuring consistent stock turnover throughout the seasons. With its durable construction and classic design, it is a staple item that strengthens your newborn gift and bedding categories.
